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Seminar of Management School of Zhongshan University make a survey of tourist satisfaction

Author£ºmaar Date:2013/10/2



On October, 2nd, a team of 13 people from school of management in Sun Yat-Sen University came to the Park and carried out a questionnaire on the tourist satisfaction. Meanwhile, officers were appointed by the authority of Lake Huguang to facilitate this survey.

It was the second day in the National Holiday, when thousands of tourists were packing in the park. The survey term was divided into several groups, and handed out the questionnaire¡ªa study of tourist satisfaction in Guangdong province (Zhanjiang)¡ªto the tourists on the scene. The tourists responded to the questionnaire positively. As the survey term explained, when the questionnaire was finished, relevant data would proceed to data summary and analysis by the team. Finally, authentic and effective data will be acquired through discreet and strict follow-up procedures.

It is reported that this survey is initiated by the Tourism Bureau of Guangdong Province with a purpose of building up the Guangdong Tourism as strategic pillar industry and happiness-oriented industry, coordinated with the construction of dynamic evaluation system of tourists¡¯ satisfaction index (GDTSI). The establishment of the GDTSI provides data and assessment criterion for the development of Guangdong tourism. Meanwhile, it offers practical experience and a good example for the rest of province, even to the whole nation, exerting a profound significance and far-reaching impact in the long run.

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